Marketing Operations Specialist

Marketing Operations Specialist

Remote

Role Summary:

As Marketing Operations Specialist, you will be responsible for supporting – and driving forward Transect’s go-to-market engine. Within the marketing function, you will drive constant improvement by owning all database and email marketing, implementing and connecting systems, designing efficient workflows, setting up measurement and attribution models, and developing reporting and analytics.

You will help the Marketing and Sales teams to operate faster, better, and smarter. You’ll work cross-functionally to ensure the marketing & sales teams are working in sync on growth initiatives, all while ensuring smooth, consistent day-to-day operations.

You will report to the Marketing Lead and will be joining a smart, ambitious team who works together to develop multi-channel campaigns and drive tangible results.

What is the opportunity?

• Lead marketing for a growing, well-funded, A-round business, in renewable energy

• Be part of a performance-oriented, growth-mindset, marketing  group 

• Join a culture that appreciates the value of family life alongside work

What you’ll do:

• Be a Subject Matter Expert (SME) in Hubspot and have a passion for building integrated campaigns and dashboard reporting.

• Manage data hygiene, list management, and administration of our HubSpot marketing automation.

• Set up landing pages, gated content, and ensure lead traffic through the website, managed on Hubspot.

• Build out & optimize the robust lead funnel and sales operations reporting.

• Work closely with the entire marketing team to execute marketing automation and custom marketing campaigns to help grow the business.

• Partner with the Sales and Revenue Operations team to develop processes to improve inbound lead flow, qualification, and follow-up.

• Create and maintain detailed documentation on our marketing operations.

• Stay up to date with new features and functionalities in HubSpot and marketing operations best practices, providing training and support to the team as needed

• Own and manage ad hoc marketing projects as needed.

• Support measurement of campaign effectiveness and campaign insights

Must have experiences:

• Our ideal candidate is someone with a proven track record of setting up efficient marketing processes and lead flows.

• Ability to manage a robust prospect database and technology stack and strong attention to detail with high-level business thinking.

• Hands-on experience with Hubspot at a B2B SaaS company.

• A Bachelor's degree in Marketing, Technology or other applicable degrees. 

• Fluent in English.

Nice to have experiences:

• A Bachelor's degree in Marketing, Technology or other applicable degrees. 

• Hubspot Certification completed in the last 5 years.

• A minimum of 2 years in a Marketing Operations / Marketing Analyst role within a B2B SaaS environment

• Proven skills within an organization building & optimizing marketing processes such as lead scoring, enrichment & routing

• Proven knowledge and experience conducting analysis of Marketing campaigns and activities for an organization.

• High-level knowledge ZoomInfo, Google Analytics, Google Adwords and comparable platforms and other automation/data enrichment platforms

• Strong writing and communication skills.

Who we are:

• A “values first”. inclusive, team of self-starting, mission-driven individuals.

• Accountable, agile, and results-focused as we continue to scale with speed.

• Scrappy, problem-solving big thinkers!

Company Profile

Transect’s software helps land developers to find, select, and assess their ideal project site. 

Our deepest expertise is environmental and landscape constraints, it’s our secret sauce and it underpins our differentiation.   The Transect data and interface help our customers to navigate the complex matrix of regulations and permits to get their ideal plot of land with the lowest risks.  Today we’re focused on the renewables industry during its accelerated growth, and our solution has applications in all industries that buy and build on plots of land.

The company’s technology combines public and proprietary datasets, industry expertise, proprietary algorithms, and site-specific context, to accurately define timeline, cost, and footprint implications of permits and regulations.   The permits are designed to protect endangered species, wetlands, aquifers, sensitive areas, and more, impacts of which can create years of delay and millions of dollars of mitigation cost to the businesses doing the construction. We help our customers understand how to avoid and minimize the impacts of these kinds of resources, showing them that what is good for the environment is almost always also good for business.  Our typical customer uses our software to consider over 100 sites per year.

Our team has over 50 years of experience managing environmental compliance and permitting underpinning our differentiation.

Other Benefits: 

• Stock options

• Thriving remote culture 

• Unlimited PTO

• 100% Paid Employee Health Benefits

• 401K

Interested candidates who meet the criteria above are invited to send their resume to brittany.maroney@transect.com.